Week Seven: R to the B

I know when driving on the freeway, especially at night one should keep their eyes on the road at all times. But it’s kind of hard not to glance way for a quick second to look at these big beautiful billboards that surround the freeway on both sides. I was the freeway when I saw this giant Arby’s sign, it was bright and looked so beautiful that I just had to get off the freeway and get something to eat from there I call that good advertisement. This photo made me think how lighting a theatrical piece and lighting a billboard probably are not that different. For instance, when it comes to lighting both one has to think how they would be able to get the message across to drivers/audiences through the positioning of what is being lit, to the types of colors that are used and the intensity of the light.